Monday, August 24, 2009

Why Agents Run Ads!


A word of caution - most agents create ads solely to make the phone ring!
A good amount of the homes have some kind of a drawback that's not mentioned in the ad, such as traffic noise, power lines, or litigation in the community. We want to sell the house so we have to put it in the best light, that's our job.
What's not mentioned in the ad is usually more important than what is. For this reason, I want you to be very careful when reading ads. Even the pictures can be disceiving if you are not careful.
Remember that the person writing the ad is representing the seller and not you! They at first will point out all the good things then the bad. The good things are to get you emotionally attached, so the bad things don't look as bad!
The most important thing you can do is have someone on your side looking out for your best interests. Your own agent will critique the property with an eye towards how well it meets your needs and will point out any drawbacks you should know about.
Pick an agent that you feel comfortable with and enlist their services to look out for your interests. Then you become a client with all the rights, benefits, and privileges created by this agency relationship, and you're no longer just a shopper.
Did you know that many homes are sold WITHOUT A SIGN ever going up or an AD EVER BEING PUT IN THE PAPER? These "great deals" go to those people who are committed to working with one agent. When an agent hears of a great buy, whom do you think they will call? Of course her/his client, who she has a relationship with and is working for, not someone who just called on the phone and said "keep your eyes open"?
So to get the best buy on a property, I always recommend that you pick an agent, which you trust and stick with her/him.

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